← All work
Meiji
Summer Twin — Mew & Gulf LIVE
- Client
- Meiji
- Category
- Product Launch
- Period
- 2020
- Platforms
- Facebook, Twitter
Case film not linked yet — add the Drive or YouTube link
Challenge
The problem
A seasonal product with a narrow audience and an immovable retail date — then COVID-19 removed the offline activation the plan depended on.
Solution
What we did
The on-pack AR-code plan was rebuilt overnight into a LIVE video on the Meiji Yoghurt fanpage with Mew–Gulf, converting fandom straight into product trial.
Results
What it delivered
20K+Live viewers on fanpage
100K+People talking on Twitter in one day
41M+Impressions
700K+Engagement
Next
Got a brief?
Tell us the number you need to move. We will tell you what it takes to move it.
chakrit.ro@addblog.net