← All work
Meiji
OG Veggie Product Launch
- Client
- Meiji
- Category
- Product Launch
- Period
- 2021
- Platforms
- Facebook, YouTube, KOL
Case film not linked yet — add the Drive or YouTube link
Challenge
The problem
Launch a new product to a specific audience through online channels, with integrated planning and execution locked to a fixed retail launch date.
Solution
What we did
A music-video ad with LIPTA in an earworm style, carried by supporting information content through audience-matched KOLs and a probiotics education channel.
Results
What it delivered
2M+Bottles sold in 3 months
42M+Impressions
1M+Engagement
Next
Got a brief?
Tell us the number you need to move. We will tell you what it takes to move it.
chakrit.ro@addblog.net