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B'well Drinks
Top Spender Presenter Launch
- Client
- B'well Drinks
- Category
- Campaign / Activation
- Period
- 2023
- Platforms
- Facebook, Lazada, Retail
Case film not linked yet — add the Drive or YouTube link
Challenge
The problem
Build brand awareness for B'well bird's nest drink and launch its first presenter, Gulf Kanawut, with a reason for people to buy rather than just watch.
Solution
What we did
A receipt-upload top-spender campaign: buy B'well at participating stores or on Lazada, upload the receipt, and the eighteen highest spenders join the launch event.
Results
What it delivered
15,000+Cups redeemed in two weeks
800,000THB total receipt value
600,000THB from top spenders
350+Receipt uploads
Next
Got a brief?
Tell us the number you need to move. We will tell you what it takes to move it.
chakrit.ro@addblog.net